SQUIRE offers comprehensive solutions to enhance customer retention, streamline operations, and drive revenue growth. Beyond merely booking appointments, SQUIRE revolutionizes every aspect of barbershop management.

Established in 2015 by Songe LaRon and Dave Salvant, this New York-based startup has quickly become a cornerstone in the industry, with its booking software trusted by over 3000 barber shops worldwide. Serving as a robust backend platform, SQUIRE delivers a suite of essential tools including Customer Relationship Management (CRM), booking management, analytics, and point of sale (POS) systems. This unified platform empowers businesses to retain customers, optimize operations, boost revenue, implement membership programs, and efficiently manage appointments and services—all within a single, user-friendly interface.

As developers of barbershop management software, SQUIRE is dedicated to facilitating cashless and contactless transactions, ensuring seamless operations for barbers and shop owners alike. Their versatile application caters to independent professionals, standalone locations, and multi-location franchises, offering a comprehensive array of features such as point of sale, scheduling, payroll management, and customer relationship management. From managing waitlists to setting up loyalty programs and enabling hassle-free booking and payment processes, SQUIRE equips barbers with the tools they need to thrive in today's competitive landscape.